This project required me to rebrand an artist of my choosing and design a new logo and product packaging based on their new rebrand. However, the product we had to make packaging for had to be for sanitary use. Therefore, I chose to design soap packaging. Before making the final design, I created a mood board. This included ideations of colors, textures, logos, and design elements of Kanye’s current brand. Then I created a second mood board for the rebrand. I went for a mature design that features elements Christian religion.
