I was tasked with creating a logo, designing a brand style guide, and email marking for the Nait Digital Media & IT Capstone. The logo was based on the 9 programs in the Capstone and feature a gradient design to symbolize the difference between each program. However, having them spiral form indicates that they’re all connected. I kept with the Nait branding by incorporating different shades of blue. I made a simple vectorized image of the Nait building and used that across the email and brand style guide design. For the layout of the style guide and email, I had to ensure that spacing and typography were consistent throughout.
